Explorative Study of Gigworkers in Switzerland: A Typology
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
22.09.2021
Typ der Arbeit
Studiengang
Typ
06 - Präsentation
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
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Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Research Question
Gig Work is a new flexible form of work with automated placement of mini jobs on online platforms. Little is known today about the gig workers and their motives for the new form of work. We investigated motives, life situations and needs of gig workers from the largest platform in Switzerland.
Research design
The explorative study followed a sequential mixed method design with qualitative interviews (professional biographical interviews (n=18), validation workshops (n=20)) and a subsequent online survey (n=1268). The results of a qualitative content analysis and a cluster analysis were combined to develop the typology.
Results
Six types were found: Explorers, Professionals, Balancers, Jobbers, Integraters and Diversifiers. They show that there are different needs in terms of flexibility, reconciliation of different work and life domains, and networking. The types differ in relevance and time perspective to work as a gig worker (transition phases vs. mid- to long term perspective).
Limitations
Limitations arise due to the case study of a single platform, the specific labour law status of gig workers and the economic context in Switzerland. Furthermore, selection effects in recruitment must be considered.
Theoretical/practical implications
The typology allows a differentiated understanding of gig workers motives and needs. In practice, it supports a further development of the platform model and target group-specific communication.
Relevance
We describe one of the first gig worker typologies in the platform economy, the first in the Swiss context.
Schlagwörter
Gig Work, Typology, mixed-methods study
Fachgebiet (DDC)
Veranstaltung
AOW Fachtagung 2021
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
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Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Fachlektorat/Editorial Review
Open Access-Status
Lizenz
Zitation
Ryser, T., Konrad, J., & Flepp, C. (2021, September 22). Explorative Study of Gigworkers in Switzerland: A Typology. AOW Fachtagung 2021. https://irf.fhnw.ch/handle/11654/33008