Market Analysis of 3D Printing in the MedTech Industry: Market definition of 3D printing in the MedTech Industry and subsequent formulation of a unique value proposition

Abstract

Before introducing a new product or service, it is imperative to know the market one is entering. This is especially true for the highly regulated and diverse MedTech market. Now, that the Swiss m4m Center has set up its facility and infrastructure and is looking to introduce their services into the market, the project team was tasked to perform market segmentation and to pre-pare a positioning strategy for one target segment.