Communication Strategy for DE BORD INTERNATIONAL - Online Marketing Communication Strategy

dc.contributor.authorKälin, Fabienne
dc.contributor.mentorJacob, Christine
dc.contributor.partnerDE BORD INTERNATIONAL, Zurich
dc.date.accessioned2023-12-22T16:21:59Z
dc.date.available2023-12-22T16:21:59Z
dc.date.issued2019
dc.description.abstractCommunicating efficiently and effectively has become more challenging for organizations. The consulted organization hardly operates digitally on online media platforms and is not actively maintaining any social media channel. Furthermore, the organization has not a state-of-the-art web presence. Generally, the organization does not digitally communicate with relevant stakeholder groups. Hence, the organization can realize a low brand awareness and engagement.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40739
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleCommunication Strategy for DE BORD INTERNATIONAL - Online Marketing Communication Strategy
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication7e52956a-1223-4665-8fdc-7bacad074ba4
relation.isMentorOfPublication.latestForDiscovery7e52956a-1223-4665-8fdc-7bacad074ba4
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