Communication Strategy for DE BORD INTERNATIONAL - Online Marketing Communication Strategy
dc.contributor.author | Kälin, Fabienne | |
dc.contributor.mentor | Jacob, Christine | |
dc.contributor.partner | DE BORD INTERNATIONAL, Zurich | |
dc.date.accessioned | 2023-12-22T16:21:59Z | |
dc.date.available | 2023-12-22T16:21:59Z | |
dc.date.issued | 2019 | |
dc.description.abstract | Communicating efficiently and effectively has become more challenging for organizations. The consulted organization hardly operates digitally on online media platforms and is not actively maintaining any social media channel. Furthermore, the organization has not a state-of-the-art web presence. Generally, the organization does not digitally communicate with relevant stakeholder groups. Hence, the organization can realize a low brand awareness and engagement. | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/40739 | |
dc.language.iso | en | |
dc.publisher | Hochschule für Wirtschaft FHNW | |
dc.spatial | Brugg-Windisch | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | Communication Strategy for DE BORD INTERNATIONAL - Online Marketing Communication Strategy | |
dc.type | 11 - Studentische Arbeit | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.PublishedSwitzerland | Yes | |
fhnw.StudentsWorkType | Bachelor | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | |
fhnw.affiliation.institut | Bachelor of Science | |
relation.isMentorOfPublication | 7e52956a-1223-4665-8fdc-7bacad074ba4 | |
relation.isMentorOfPublication.latestForDiscovery | 7e52956a-1223-4665-8fdc-7bacad074ba4 |