Foundation of Company and Product Launch

Abstract

Funding a company should be a clear and efficient process that encourages potential entrepreneurs to take risks in order to achieve their vision. However, receiving early-stage funding, in particular seed money, for a company is a cumbersome and lengthy process. Traditional ways of funding are inefficient, slow and place heavy burdens on entrepreneurs. While the widespread adoption of the new technologies has eased the pain, financing itself is still processed by traditional institutions such as banks. The aim of this Bachelor thesis is to tackle this issue by positioning the so-called Initial Coin Offerings as a viable alternative to traditional ways of funding.