Digital Marketing Strategy for the company efreight: A Conceptual Solution

dc.contributor.authorBögli, Dominique
dc.contributor.authorLargiadèr, Domenic
dc.contributor.authorMinder, Cécile
dc.contributor.authorThommen, Mark
dc.contributor.authorSchneider, Sean
dc.contributor.mentorAngehrn, Patrick
dc.contributor.partnerefreight AG, Augst
dc.date.accessioned2023-12-22T16:24:01Z
dc.date.available2023-12-22T16:24:01Z
dc.date.issued2020
dc.description.abstractThe company efreight offers a software solution, enhancing the transparency within the supply chain by centralizing the transport handling and monitoring in real-time. As a young start-up company, founded in 2017, efreight lacks prominence within the B2B transportation sector. Besides beneficial synergies and customer endorsement, the shift towards digital practices within the marketing environment forces efreight to follow new paths to ensure brand awareness, maximized customer experience, and engagement. The creation of a digital marketing strategy opens opportunities for long-lasting customer relationships and word-of-mouth in the transportation sector.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40810
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleDigital Marketing Strategy for the company efreight: A Conceptual Solution
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.affiliation.hochschuleHochschule für Wirtschaft
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication1359077a-75dc-4f10-a45b-c22edc41c477
relation.isMentorOfPublication.latestForDiscovery1359077a-75dc-4f10-a45b-c22edc41c477
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