A business plan for a startup in Croatia - The envionment of an entrepreneur
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Authors
Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Parent work
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DOI of the original publication
Link
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Issue / Number
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Airplast AG, Pratteln, Switzerland
Abstract
Today, 80% of startups fail within the first three years. There are several factors to
why this happens; the target market is already saturated with similar entities, the
contenders run out of capital or even the wrong people are chosen as partners.
Finding the right approach into a new market is crucial for a startup and so much
more has to be considered. Therefore, the focus of this paper is to familiarize the
reader briefly with the plastics market situation and the internal and external factors
of the new company. Therefore, a business plan is created by the authors
which contains the most crucial information in this regard.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Sorrell, M., & Basic, K. (2018). A business plan for a startup in Croatia -
The envionment of an entrepreneur [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41408