nag informatik: Unleashing The Digital Ready Clock (DRC)
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Authors
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Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Basel
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nag informatik ag, Basel
Abstract
The DRC emerges as a transformative tool, offering businesses promising avenues in digital transformation. However, potential obstacles could impede its seamless integration and adoption. DRC needs a well-defined marketing and financing strategy for optimal positioning. Challenges lie in securing full board support, demanding a robust business case to showcase its strategic potential as well as further development of unique selling propositions to enhance DRC's persuasiveness. Insights from the consulting team and interviews underscore these challenges.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Lukic, A. (2023). nag informatik: Unleashing The Digital Ready Clock (DRC) [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42214