Connecting the dots. Effectuation and lean startup

Proceeding book of The 4th international Conference on Management in Emerging Markets (ICMEM) 2019 and The 11th Indonesia International Conference on Innovation, Entrepreneurship and Small Business (IICIES)

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DOI of the original publication

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https://irf.fhnw.ch/handle/11654/42544

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Bandung

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Abstract

Accelerated progress in digitalization calls for more entrepreneurial thinking and venturing in an uncertain and fast changing environment. This applies not only to startups but also to established companies. In both cases, entrepreneurial thinking and behavior helps to develop future business opportunities with benefits for new products and business model innovation. Entrepreneurial teachings such as effectuation and the lean startup methodology have significantly improved the tool kit for entrepreneurs in recent years. This paper seeks to combine these two research streams in order to examine how additional insights can be gained in practice at the example of an integrated e-healthcare system in Switzerland. In times of ageing societies where rising health care costs are met by limited resources, digitalized processes can reap significant benefits. Developing digitalized diagnostic solutions – with the help of entrepreneurial effectuation and the lean startup methodology – will enable cost-efficient hom

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Subject (DDC)

330 - Wirtschaft

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Event

4th International Conference on Management in Emerging Markets (ICMEM) 2019

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07.08.2019

Conference end date

09.08.2019

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ISBN

978-623-92201-0-5

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Language

English

Created during FHNW affiliation

Yes

Strategic action fields FHNW

Publication status

Published

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Peer review of the complete publication

Open access category

Closed

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Citation

Hinz, A., & Eisenbart, B. (2019). Connecting the dots. Effectuation and lean startup. In P. F. Belgiawan, L. Mayangsari, M. Wasesa, N. A. Windasari, A. Wulansari, A. Aprianingsih, & F. Aprilianty (Eds.), Proceeding book of The 4th international Conference on Management in Emerging Markets (ICMEM) 2019 and The 11th Indonesia International Conference on Innovation, Entrepreneurship and Small Business (IICIES). https://irf.fhnw.ch/handle/11654/42544

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