Key drivers for successful use of e-business tools for e-commerce in the retail sector

dc.contributor.authorKnezevic, Martina
dc.contributor.mentorJacob, Christine
dc.contributor.partnerSafi Concept GmbH, Zürich
dc.date.accessioned2023-12-22T17:22:48Z
dc.date.available2023-12-22T17:22:48Z
dc.date.issued2023
dc.description.abstractTools for business intelligence (BI) have become essential resources that help businesses analyze data and provide insights that can be effectively turned into action. The highly competitive landscape in the e-commerce sector in Switzerland places significant pressure on online marketing agencies working with online retailers in the e-commerce sector. Therefore, this bachelor thesis delves into the significance of identifying customer utility needs and analyzing the competitive forces in the Swiss market to optimize an online marketing and e-business consulting agency’s analytics offering.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/41914
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleKey drivers for successful use of e-business tools for e-commerce in the retail sector
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication7e52956a-1223-4665-8fdc-7bacad074ba4
relation.isMentorOfPublication.latestForDiscovery7e52956a-1223-4665-8fdc-7bacad074ba4
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