Key drivers for successful use of e-business tools for e-commerce in the retail sector
dc.contributor.author | Knezevic, Martina | |
dc.contributor.mentor | Jacob, Christine | |
dc.contributor.partner | Safi Concept GmbH, Zürich | |
dc.date.accessioned | 2023-12-22T17:22:48Z | |
dc.date.available | 2023-12-22T17:22:48Z | |
dc.date.issued | 2023 | |
dc.description.abstract | Tools for business intelligence (BI) have become essential resources that help businesses analyze data and provide insights that can be effectively turned into action. The highly competitive landscape in the e-commerce sector in Switzerland places significant pressure on online marketing agencies working with online retailers in the e-commerce sector. Therefore, this bachelor thesis delves into the significance of identifying customer utility needs and analyzing the competitive forces in the Swiss market to optimize an online marketing and e-business consulting agency’s analytics offering. | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/41914 | |
dc.language.iso | en | |
dc.publisher | Hochschule für Wirtschaft FHNW | |
dc.spatial | Brugg-Windisch | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | Key drivers for successful use of e-business tools for e-commerce in the retail sector | |
dc.type | 11 - Studentische Arbeit | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.PublishedSwitzerland | Yes | |
fhnw.StudentsWorkType | Bachelor | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | |
fhnw.affiliation.institut | Bachelor of Science | |
relation.isMentorOfPublication | 7e52956a-1223-4665-8fdc-7bacad074ba4 | |
relation.isMentorOfPublication.latestForDiscovery | 7e52956a-1223-4665-8fdc-7bacad074ba4 |