Design and performance of a market acceptance test for Kuny AG
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
Kuny AG, Küttigen
Abstract
At the beginning of 2020, Kuny AG developed a new digital printing process for textile ribbons. As an innovative technology, screen printing was replaced by a digital printing process that prints the reliefs onto a textile’s surface using an additive manufacturing process. The new printing process also facilitates the integration of RFID chips and antennas. The resulting final product is the so-called RFID labels. RFID labels enable superior brand protection, better inventory management, higher anti-theft protection, and simplified traceability throughout the entire supply chain.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Lenzin, S., & Horner, S. (2020). Design and performance of a market acceptance test for Kuny AG [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39582