Design and performance of a market acceptance test for Kuny AG

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Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Brugg-Windisch
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Kuny AG, Küttigen
Abstract
At the beginning of 2020, Kuny AG developed a new digital printing process for textile ribbons. As an innovative technology, screen printing was replaced by a digital printing process that prints the reliefs onto a textile’s surface using an additive manufacturing process. The new printing process also facilitates the integration of RFID chips and antennas. The resulting final product is the so-called RFID labels. RFID labels enable superior brand protection, better inventory management, higher anti-theft protection, and simplified traceability throughout the entire supply chain.
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English
Created during FHNW affiliation
Yes
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Review
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Citation
Lenzin, S., & Horner, S. (2020). Design and performance of a market acceptance test for Kuny AG [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39582