Characteristics of potential resellers for zippsafe AG - An analysis of Hospitals, manufacturers and resellers
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
Link
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Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Zippsafe AG, Glattbrugg
Abstract
The company has come to the realisation, that in order to satisfy the market demand and to keep up with the internal targets, it is not possible to nurture its own sales teams and serve the respective markets in the short run. Therefore, it has been decided that the development of sales teams in attractive foreign markets shall not be stopped but slowed down to increase sustainability. Those teams shall operate in all highly profitable markets in the middle to long run. However, this does not cover the short run and not all markets which are not as attractive. To satisfy the demand in the short run and secondary markets it has been planned to employ third parties to sell and distribute the product.
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Event
Exhibition start date
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Levy, Y., & Haller, L. (2019). Characteristics of potential resellers for zippsafe AG - An analysis of Hospitals, manufacturers and resellers [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40701