Potential CX Services from Banking Perspective
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Supervisor
Parent work
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DOI of the original publication
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Issue / Number
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
Pibiri & Reich, Aarau
Abstract
The author works together with the strategy and design agency Pibiri & Reich. They would like to find out where they can support banks in their customer experience endeavours. Therefore, the following research questions have been defined.
Why do banks seek assistance from external customer experience experts?
Where could an agency such as Pibiri & Reich assist banks in their customer experience project?
What are the requirements future services should encompass?
The research questions should uncover where banks encounter difficulties in designing and improving the customer experience.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Frick, A. R. (2020). Potential CX Services from Banking Perspective [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40764