Recommendations for SMEs in terms of sponsoring women’s team sports
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2021
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Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Brugg-Windisch
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Abstract
Every year USD 65.8 billion are spent on sponsorship worldwide. Around 70% of this amount is directed to sport sponsorship. However, only around 0.4% - 1% of sponsorship focuses on women’s sport. Sponsorship is seen as an element of the marketing mix and can be used as a communication tool to increase brand awareness and access new target groups. Despite the inequality in sport sponsorship, the interest in women’s sport is rising. Women’s sport offers enterprises the opportunity to enter into affordable sponsorship deals with considerable impact in an environment of growing interest.
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330 - Wirtschaft
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English
Created during FHNW affiliation
Yes
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Review
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Citation
RIGO, Aurora und Céline HUBER, 2021. Recommendations for SMEs in terms of sponsoring women’s team sports. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41047