Employer Branding in a social NPO in Switzerland
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Authors
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Publication date
2024
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Stiftung Heilsarmee Schweiz, Bern
Abstract
Two of the professions that are the most difficult to find are social education workers and nursing professionals. Employer Branding is a well-established tool in literature and Human Resource practice to help organizations attract and retain employees. Thus, the research question of this paper was the following: How can the Salvation Army (SA) Switzerland use Employer Branding to attract and retain qualified social education workers and nursing professionals in its social institutions in the German-speaking part of Switzerland?
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Lüthi, T., & Stöckmann, P. (2024). Employer Branding in a social NPO in Switzerland [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49083