Zenith Technologies, a Cognizant Company - market analysis and marketing strategy
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Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Zenith Technologies, a Cognizant Company, Solothurn
Abstract
Our client, an international smart factory solutions provider to the life sciences industry, delivers manufacturing software systems, specialising in Automation, MES and Digital Solutions on a global scale. They entered the Swiss market in 2017 and, due to the novelty of their entrance to Switzerland, are now seeking to expand their reach and are aiming to tackle the new market. Thus, this Bachelor Thesis investigates ways in which the company can enhance their image in the Swiss market with the aid of a marketing strategy and provides an overall understanding of said market.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Umar, N., & Demjaha, E. (2021). Zenith Technologies, a Cognizant Company - market analysis and marketing strategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41070