Define and establish the customer journey for a packaging company to enhance online sales
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Authors
Author (Corporation)
Publication date
2022
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
Link
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Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Brieger Verpackungen, Schlieren
Abstract
A company for cardboard and standard packaging solutions launched their new web shop in 2020. Since its introduction, the web shop has not performed as desired. Customer often seem to prefer direct contact with sales employees. The company, on the contrary, would like to see more customers completing their orders via the newly established web shop. To push its sales via the web shop the customer journey was investigated and measures for improvement were defined.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Held, D., & Fischer, A. (2022). Define and establish the customer journey for a packaging company to enhance online sales [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41696