The Value Proposition Canvas and Journey of univativ Schweiz AG’s Customers
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Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
univativ Schweiz AG, Zürich
Abstract
The researchers approached the client, working as a staffing agent, as they recognized a discrepancy in their communication strategy. The researchers quickly realized that there was a more pressing opportunity. For this reason, the focus shifted to understand the client's target group and to propose an adequate communication approach.
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Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Kipfer, N., & Heri, D. (2021). The Value Proposition Canvas and Journey of univativ Schweiz AG’s Customers [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41100