Marketing. Konzepte - Instrumente - Aufgaben
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Author (Corporation)
Publication date
2017
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Course of study
Type
02 - Monograph
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Supervisor
Parent work
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DOI of the original publication
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Series number
Volume
Issue / Number
Pages / Duration
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Publisher / Publishing institution
Versus
Place of publication / Event location
Zürich
Edition
5
Version
Programming language
Assignee
Practice partner / Client
Abstract
Erfolgreiches Marketing zeichnet sich durch konsequente Kundenorientierung aus. Erreicht wird dies, indem Marketingstrategien sowie klassische und digitale Marketinginstrumente kreativ kombiniert und wirkungsvolI umgesetzt werden.
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ISBN
978-3-03909-346-5
ISSN
Language
German
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
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Expert editing/editorial review
Open access category
Closed
License
Citation
Lucco, A., Rüeger, B., Fuchs, R., Ergenzinger, R., & Thommen, J.-P. (2017). Marketing. Konzepte - Instrumente - Aufgaben (5 ed.). Versus. https://irf.fhnw.ch/handle/11654/48117