Define strategy for the corporate communication approach
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Author (Corporation)
Publication date
2023
Typ of student thesis
Semesterarbeit
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Abstract
Improving internal communication is a long journey and cannot be implemented within 6 months. In this sense, the project serves as a foundation for continuous improvement. Effective internal communication is essential for efficiently achieving business goals by communicating expectations and coordinating work. At the client, information is currently distributed through multiple channels, resulting in employees feeling overwhelmed and important information not reaching the intended audience. To address these issues, a pilot project was conducted.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
KLEINER, Moana, Kevin PINI, Tijana DOBRIC, Andrea Alec SIMONEK und Carla KAUFMANN, 2023. Define strategy for the corporate communication approach. Basel: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41849