Designing for Adoption: Developing Design and Gamification Strategy to Improve Usability and Customer Loyalty for Relai’s Mobile App
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Publication date
2024
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Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Olten
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Abstract
Bitcoin has gained significant acceptance and recognition in recent years. Many users are not yet familiar with the technology, which presents a barrier to adoption and can lead to frustration when using the products. Consequently, companies such as Relai are confronted with significant chal-lenges in making their products as user-friendly and tangible as possible in order to expand their user base and enhance user engagement with their products.
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330 - Wirtschaft
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English
Created during FHNW affiliation
Yes
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Review
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Citation
HERMANN, Louis, 2024. Designing for Adoption: Developing Design and Gamification Strategy to Improve Usability and Customer Loyalty for Relai’s Mobile App. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/49208