Development of targeted communication strategies to promote prudent antibiotic usage: needs assessment among the public
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Autor:in (Körperschaft)
Publikationsdatum
23.08.2018
Typ der Arbeit
Studiengang
Typ
06 - Präsentation
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
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Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Verlagsort / Veranstaltungsort
Galway
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Background: Public behaviour is a crucial factor to reduce the risk of antibiotic resistance. A better understanding of the public‘s attitudes, knowledge and beliefs regarding antibiotics and antibiotic resistance is required to recommend effective communication strategies to promote a more prudent antibiotic usage as well as the adoption of measures to prevent the spread of resistant bacteria.
Method: An online survey was conducted among the Swiss population (N = 1,260). We applied cluster analysis to identify segments based on the respondents‘ demand for and perception of antibiotics. Through multiple ANOVAs, segments were compared on their demographic characteristics, knowledge, as well as on their cultural values and other variables, such as perceived responsibility.
Findings: Four segments were identified. They differed significantly on all perception variables and their demand for antibiotics (Fs > 58, ps < .001, ηp2s > .13): (1) Experienced Sceptics reported a low demand and usage of antibiotics, were aware of the risks and had more experience with antibiotic resistance. (2) Knowledgeable Undifferentiated had lots of knowledge about antibiotics, antibiotic resistance and preventive measures but were neither very concerned about antibiotic resistance nor did they perceive many benefits in using antibiotics. (3) Young Unwilling showed little willingness to adopt preventive measures, were
younger and rather uncritical regarding antibiotics. (4) Self-Serving Users reported a high demand and usage of antibiotics, perceived a rather low responsibility and held strong egoistic values.
Discussion: To promote prudent antibiotic usage, recommendations for communication strategies were developed targeting the different segments‘ needs.
Schlagwörter
antibiotic resistance, risk communication
Fachgebiet (DDC)
Veranstaltung
European Health Psychology Society (EHPS) Conference 2018
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Unveröffentlicht
Begutachtung
Peer-Review des Abstracts
Open Access-Status
Lizenz
Zitation
Feck, V., Visschers, V., & Herrmann, A. (2018, August 23). Development of targeted communication strategies to promote prudent antibiotic usage: needs assessment among the public. European Health Psychology Society (EHPS) Conference 2018. https://doi.org/10.26041/fhnw-1540