Digital marketing concept for fair business - added value for our society and companies
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Parent work
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DOI of the original publication
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Series
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Volume
Issue / Number
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Abstract
Based on a new digital marketing concept, GWOE aims to increase brand awareness, improve their image and acquire more members. The association is based on voluntary work. Thus, human and financial resources are restricted. GWOE already operates social media channels, a homepage, a newsletter and so on. However, coherency, professionalism and a real concept was missing. This resulted in unsatisfying brand awareness and in an insufficient member growth rate in Switzerland.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
SAHLI, Pascal und Benjamin JOOS, 2020. Digital marketing concept for fair business - added value for our society and companies. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/39570