A content marketing concept for the Hockey Mafia Company: A sustainable community building initiative

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Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
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Editor (Corporation)
Parent work
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Abstract
This bachelor thesis is an approach about how to reach fans and create brand awareness by selectively using social networks and content displayed after detailed research about the target audience and their content preference. Hockey Mafia recognized the importance of social media presence to gain followers and community members who promote the idea of giving back to children who cannot afford ice hockey membership or equipment. The main objective of this project is to create and implement a community building concept for the socially responsible brand, the Hockey Mafia Company.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
KUHN, Christoph und Arthursiga ANANDARAJAH, 2020. A content marketing concept for the Hockey Mafia Company: A sustainable community building initiative. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/39714