Conditions for the Use of Artificial Intelligence in Customer Service for Enhanced Efficiency: A Case Study Within Johnson & Johnson Medtech Switzerland

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Author (Corporation)
Publication date
2024
Typ of student thesis
Master
Course of study
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
This thesis revolves around the main research question: “How can AI technologies, particularly predictive analytics, transform customer service processes to increase efficiency within the Medtech industry?” Central to this research is the inquiry about four specific AI technologies, namely predictive analytics, generative AI, computer vision, and natural language processing.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
CASSATA, Sabrina, 2024. Conditions for the Use of Artificial Intelligence in Customer Service for Enhanced Efficiency: A Case Study Within Johnson & Johnson Medtech Switzerland. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/49262