Development of an INDIA Go-to-Market Roadmap for Swiss SMEs with a special focus on needed Executive Education
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Authors
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Publication date
2024
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Institute for Competitiveness and Communication (ICC) FHNW, Olten
Abstract
The recently signed TEPA between Switzerland and India has opened new opportunities for Swiss-based SMEs to enter the Indian market. Despite this promising development, Swiss-based SMEs face significant challenges in navigating this complex market. This thesis investigates these challenges and provides a comprehensive roadmap to help Swiss SMEs assess their readiness and plan their entry into India.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Pauli, R. (2024). Development of an INDIA Go-to-Market Roadmap for Swiss SMEs with a special focus on needed Executive Education [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49130