Perceptions of independent financial advisors on the usefulness of Big Data in the context of decision making in the UK

dc.contributor.authorGrishikashvili, Ketty
dc.contributor.authorBechter, Clemens
dc.date.accessioned2024-05-23T12:43:08Z
dc.date.available2024-05-23T12:43:08Z
dc.date.issued2019
dc.description.abstractBig data analytics (BDA) are based on massive amounts of structured and unstructured data and should extract meaningful, accurate, and relevant data. However, what is considered as meaningful and relevant is a perception of the analyst. In our paper we focused on perceptions and not on the technical implementation of BDA. For this we looked into one of the most advanced services - the financial services market in the UK. We chose eight independent financial advisors who have had first-hand experiences with large amounts of structured and unstructured data. Results show that there is moderate enthusiasm about the new possibilities of BDA such as better decision making and better market segmentation. This implies the necessity for easy to use tools and training on the side of the financial advisor as well as on the client's side. The paper fills a research gap by analysing the actual impact of BDA on a real company and trying to measure the value of BDA for a financial organisation in form of improved customer relationship through prescriptive analytics.
dc.identifier.doi10.1504/IJBDI.2019.098892
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/42887
dc.issue2
dc.language.isoen
dc.publisherInderscience
dc.relation.ispartofInternational Journal of Big Data Intelligence
dc.subject.ddc330 - Wirtschaft
dc.titlePerceptions of independent financial advisors on the usefulness of Big Data in the context of decision making in the UK
dc.type01B - Beitrag in Magazin oder Zeitung
dc.volume6
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeAnonymous ex ante peer review of a complete publication
fhnw.affiliation.hochschuleHochschule für Wirtschaftde_CH
fhnw.affiliation.institutInstitut für Unternehmensführungde_CH
fhnw.openAccessCategoryClosed
fhnw.pagination102-112
fhnw.publicationStatePublished
relation.isAuthorOfPublication1b252fdd-0f81-42b2-9737-1927f1356d01
relation.isAuthorOfPublication.latestForDiscovery1b252fdd-0f81-42b2-9737-1927f1356d01
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