What are the key factors for a consumer oriented and customer engaging Instagram strategy for a lean luxury fashion brand start-up

Abstract

The luxury fashion brand start-up is offering tailor-made suits to women. One can assume, that needs for female suits arised by an ongoing global female shift. Despite offerings of female suits by competitors, companies focusing on producing qualitative suits for women are missing in the market. In order to attract customers to buy a suit from the start-up instead of an established luxury fashion brand, the company needs to establish itself in the market. As today's customers are informing themselves through different online channels to satisfy their needs, customers need to be analyzed and taken into consideration while setting up a marketing strategy. Especially luxury fashion customers do rather enjoy unique experiences with the brand than caring about the price of the product.