E-Marketing Strategy for the Launch of Stop Silent Light on the Swisss Market

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Author (Corporation)
Publication date
2012
Typ of student thesis
Bachelor
Course of study
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Practice partner / Client
LASSO Technik AG, Olten
Abstract
LASSO TECHNIK AG is a small company specialized in transportation and flow technique. In 2013 LASSO AG will introduce a new product, the Stop Silent Light valve, a low-pressure valve for sewer lines. The challenge of this particular case is to find a mix of measurements that will a) successfully introduce the new product on the market, and b) achieve that with LASSO AG's limited financial and human resources.
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English
Created during FHNW affiliation
Yes
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Review
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Citation
Leuenberger, A. (2012). E-Marketing Strategy for the Launch of Stop Silent Light on the Swisss Market [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40069