E-Marketing Strategy for the Launch of Stop Silent Light on the Swisss Market
Loading...
Authors
Author (Corporation)
Publication date
2012
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
LASSO Technik AG, Olten
Abstract
LASSO TECHNIK AG is a small company specialized in transportation and flow technique. In 2013 LASSO AG will introduce a new product, the Stop Silent Light valve, a low-pressure valve for sewer lines. The challenge of this particular case is to find a mix of measurements that will a) successfully introduce the new product on the market, and b) achieve that with LASSO AG's limited financial and human resources.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Leuenberger, A. (2012). E-Marketing Strategy for the Launch of Stop Silent Light on the Swisss Market [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40069