E-Commerce in der Schweiz 2016
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Authors
Author (Corporation)
Publication date
01/2017
Typ of student thesis
Course of study
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Type
04A - Book part
Editors
Köhler, Roland
Editor (Corporation)
Supervisor
Parent work
Jahrbuch Marketing 2017
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DOI of the original publication
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Series
Series number
Volume
Issue / Number
Pages / Duration
77-81
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Publisher / Publishing institution
Kömedia AG
Place of publication / Event location
St. Gallen
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Abstract
Für den E-Commerce-Report Schweiz, der im Sommer 2016 zum mittlerweile achten Mal erschien, befragten die Wissenschaftler Entscheider von 36 potenziell marktprägenden E-Commerce-Anbietern in der Schweiz. Herausgekommen ist ein lesenswertes und hochaktuelles Bild der Marktlage.
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ISBN
978-3-9524596-2-1
ISSN
Language
German
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
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License
Citation
Wölfle, R., & Leimstoll, U. (2017). E-Commerce in der Schweiz 2016. In R. Köhler (ed.), Jahrbuch Marketing 2017 (pp. 77–81). Kömedia AG. https://doi.org/10.26041/fhnw-1043
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