Marketing Concept for the Mismatched’s Socks Placement in the Swiss Market
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Parent work
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Mismatched, Lenzburg
Abstract
The startup aims to establish a presence in the Swiss market. Creating a marketing strategy is critical to the success of any business as it helps to identify and target the right audience, communicate the value of the product or service, and differentiate from competitors. To facilitate this endeavor, gaining a deeper understanding of the needs of potential customers and understanding the competitive environment in the Swiss sock market are necessary. Therefore, this thesis aims to answer the main research question “Where and how can Mismatched’s socks be placed in the Swiss market?”.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Odermatt, J., & Tobler, C. (2023). Marketing Concept for the Mismatched’s Socks Placement in the Swiss Market [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42014