Renewing the Web Appearance and Web Shop of a Bike SME
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Authors
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Publication date
2021
Typ of student thesis
Bachelor
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Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Basel
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Abstract
Loris Velos is a bike SME in Switzerland that, in addition to the default corner store, also sells bikes online. Success could be realized despite a depreciated IT infrastructure originally set up 2011, with a non-responsive website with a web shop running an outdated version of the Prestashop e- commerce software. In the hope of securing the sales numbers and developing the online sales channel, Loris Velos now wants to modernize their web appearance, including the migration to a new domain.
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330 - Wirtschaft
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
AERNI, Florian, 2021. Renewing the Web Appearance and Web Shop of a Bike SME. Basel: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40954