The use of virtual reality in marketing: exploring the need for technology and language adaptation to create high quality immersive experiences

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Authors
Scott, Russell
Author (Corporation)
Publication date
2020
Typ of student thesis
Course of study
Type
04B - Conference paper
Editors
Rocha, Álvaro
Reis, José Luís
Bogdanović, Zorica
Editor (Corporation)
Supervisor
Parent work
Marketing and smart technologies. Proceedings of ICMarkTech 2019
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
67-77
Patent number
Publisher / Publishing institution
Springer
Place of publication / Event location
Singapore
Edition
Version
Programming language
Assignee
Practice partner / Client
Keywords
Subject (DDC)
330 - Wirtschaft
Project
Event
1st International Conference on Marketing Technology (ICMarkTech 2019)
Exhibition start date
Exhibition end date
Conference start date
27.11.2019
Conference end date
29.11.2019
Date of the last check
ISBN
978-981-15-1563-7
978-981-15-1564-4
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Expert editing/editorial review
Open access category
Closed
License
Citation
RACH, Markus und Russell SCOTT, 2020. The use of virtual reality in marketing: exploring the need for technology and language adaptation to create high quality immersive experiences. In: Álvaro ROCHA, José Luís REIS, Marc K. PETER und Zorica BOGDANOVIĆ (Hrsg.), Marketing and smart technologies. Proceedings of ICMarkTech 2019. Singapore: Springer. 2020. S. 67–77. ISBN 978-981-15-1563-7. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42653