The use of virtual reality in marketing: exploring the need for technology and language adaptation to create high quality immersive experiences

Kurzanzeige
dc.contributor.authorRach, Markus
dc.contributor.authorScott, Russell
dc.contributor.editorRocha, Álvaro
dc.contributor.editorReis, José Luís
dc.contributor.editorPeter, Marc K.
dc.contributor.editorBogdanović, Zorica
dc.date.accessioned2024-05-07T13:26:47Z
dc.date.available2024-05-07T13:26:47Z
dc.date.issued2020
dc.event1st International Conference on Marketing Technology (ICMarkTech 2019)
dc.event.end2019-11-29
dc.event.start2019-11-27
dc.identifier.doi10.1007/978-981-15-1564-4_8
dc.identifier.isbn978-981-15-1563-7
dc.identifier.isbn978-981-15-1564-4
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/42653
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofMarketing and smart technologies. Proceedings of ICMarkTech 2019
dc.spatialSingapore
dc.subject.ddc330 - Wirtschaft
dc.titleThe use of virtual reality in marketing: exploring the need for technology and language adaptation to create high quality immersive experiences
dc.type04B - Beitrag Konferenzschrift
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeLectoring (ex ante)
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutInstitut für Unternehmensführungde_CH
fhnw.openAccessCategoryClosed
fhnw.pagination67-77
fhnw.publicationStatePublished
relation.isAuthorOfPublication6e48dc64-247b-4d45-b518-07e1336d0b4c
relation.isAuthorOfPublication.latestForDiscovery6e48dc64-247b-4d45-b518-07e1336d0b4c
relation.isEditorOfPublicationb981bc1a-202a-48cf-8bd0-fe553b521246
relation.isEditorOfPublication.latestForDiscoveryb981bc1a-202a-48cf-8bd0-fe553b521246
Dateien

Lizenzbündel

Gerade angezeigt 1 - 1 von 1
Kein Vorschaubild vorhanden
Name:
license.txt
Größe:
1.36 KB
Format:
Item-specific license agreed upon to submission
Beschreibung:
Herunterladen
Sammlung
Institut für Unternehmensführung