Social Media communication strategy
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Authors
Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
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Assignee
Practice partner / Client
ReTake GmbH, Zurich
Abstract
ReTake GmbH is missing a structured communciation plan for their Facebook page. As a result postings are done randomly and with no background analysis on their followers. This leads to a very low interaction rate. This although the founders of ReTake GmbH took several hours to shape the posts and schedule them.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Signer, P. (2018). Social Media communication strategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41305