Social Media communication strategy
dc.contributor.author | Signer, Pascale | |
dc.contributor.mentor | Jacob, Christine | |
dc.contributor.partner | ReTake GmbH, Zurich | |
dc.date.accessioned | 2023-12-22T16:40:59Z | |
dc.date.available | 2023-12-22T16:40:59Z | |
dc.date.issued | 2018 | |
dc.description.abstract | ReTake GmbH is missing a structured communciation plan for their Facebook page. As a result postings are done randomly and with no background analysis on their followers. This leads to a very low interaction rate. This although the founders of ReTake GmbH took several hours to shape the posts and schedule them. | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/41305 | |
dc.language.iso | en | |
dc.publisher | Hochschule für Wirtschaft FHNW | |
dc.spatial | Brugg-Windisch | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | Social Media communication strategy | |
dc.type | 11 - Studentische Arbeit | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.PublishedSwitzerland | Yes | |
fhnw.StudentsWorkType | Bachelor | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | |
fhnw.affiliation.institut | Bachelor of Science | |
relation.isMentorOfPublication | 7e52956a-1223-4665-8fdc-7bacad074ba4 | |
relation.isMentorOfPublication.latestForDiscovery | 7e52956a-1223-4665-8fdc-7bacad074ba4 |