Development of Buyer Personas for a Green Tech Start-Up
Loading...
Authors
Author (Corporation)
Publication date
2022
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
JackRipe AG, Widen
Abstract
To create remarkable content that will attract customers, a company needs to know how consumers function: what are their needs, goals, and fears? JackRipe has ideas about what the “typical” customer looks like, but no detailed analyses have taken place. The research questions aim to uncover drivers of customers who buy groceries from local producers on a marketplace like JackRipe, how those drivers differ in distinctive personas and what the most important communication platforms are in context of the company and its services.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Matt, S. (2022). Development of Buyer Personas for a Green Tech Start-Up [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41729