BEEYOND - Foundation of the Company & Market Entry
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
Link
Series
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Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
Genesis IT, Zug
Abstract
This bachelor thesis depicts the author's journey over the last months, from the discovery of a business idea inspired by an innovative blockchain application over the creation of a solid concept in the form of a business plan to the development & implementation on a strategic as well as functional level. By applying his theoretical knowledge acquired in the Major "International Entrepreneurship", the author gained the necessary skillset to establish the company, develop the market entry strategy and begin with its practical implementation.
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ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Zbinden, F. (2019). BEEYOND - Foundation of the Company & Market Entry [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40732