Consumer Clubs (Key Success Factors and Best Practices)
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Author (Corporation)
Publication date
2017
Type of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Mövenpick Schweiz AG, Baar
Abstract
The business segment "Mövenpick Wein" of Mövenpick Schweiz AG examines the structure of a consumer club with the aim of acquiring and retaining customers in Switzerland.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Güggi, M., Köppel, N., Leclerc, F. M., Li, J., & Winistörfer, K. S. (2017). Consumer Clubs (Key Success Factors and Best Practices) [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40242