Consumer Clubs (Key Success Factors and Best Practices)
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Author (Corporation)
Publication date
2017
Typ of student thesis
Semesterarbeit
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
The business segment "Mövenpick Wein" of Mövenpick Schweiz AG examines the structure of a consumer club with the aim of acquiring and retaining customers in Switzerland.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
GÜGGI, Manuel, Nuria KÖPPEL, Fabienne Murielle LECLERC, Jing LI und Kim Sandra WINISTÖRFER, 2017. Consumer Clubs (Key Success Factors and Best Practices). Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40242