Positioning three brands within the SwissGlobal group
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Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
SwissGlobal Language Services AG, Baden
Abstract
A language service provider (brand one) based in Baden has acquired two translation agencies, one in 2019 (brand two) and one in 2020 (brand three). A branding strategy is to be set in place and the three brands should be positioned according to their brand values, target groups, service and pricing models.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Trümpy, A. (2021). Positioning three brands within the SwissGlobal group [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40942