Key Success Factors for Small-Scale Café Bar & Gastronomy Businesses Operating in Urban Cities
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Authors
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Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Elap Communication GmbH, Luzern
Abstract
Lo Spaccio has been running since 2020 and has faced several challenges, such as the COVID-19 pandemic, which made it hard to create a lucrative business. Thus, the primary objective was to find measures to make Lo Spaccio profitable during the next six to twelve months, determine how the café bar is currently operating and what should be improved immediately, strengthen customer retention, and create a unique selling proposition.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Walliser, C. (2023). Key Success Factors for Small-Scale Café Bar & Gastronomy Businesses Operating in Urban Cities [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42152