The impact of user-generated content on customer loyalty in food and beverages retail. An empirical study
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Author (Corporation)
Publication date
2020
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01A - Journal article
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Journal of Applied Business and Economics
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Volume
22
Issue / Number
9
Pages / Duration
37-45
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North American Business Press
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ISSN
1499-691X
Language
English
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No
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Published
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Closed
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Citation
Seiler, R., Beurer-Züllig, B., & Rozumowski, A. (2020). The impact of user-generated content on customer loyalty in food and beverages retail. An empirical study. Journal of Applied Business and Economics, 22(9), 37–45. https://doi.org/10.33423/jabe.v22i9.3666