Universities talk, students walk: promoting innovative sustainability projects

Abstract

The paper aims to describe an innovative approach of integrating sustainability into the structures and processes of a business school without creating resistance. The paper outlines aspects that need to be considered and steps that need to be taken to run a sustainable entrepreneurship competition supporting as many high-quality projects as possible. It describes the importance of developing an independent instrument that meets the specific needs of sustainable entrepreneurs in project planning. The sustainable innovation plan is explained.