Factors Influencing the Choice of Study Program for Members of Generation Z: A Computer-Based Vignette Study
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Authors
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Publication date
2020
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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FHNW School of Business, Basel
Abstract
This bachelor thesis aims to determine how a vignette experiment for evaluating the factors influencing the choice of study for members of Generation Z can be implemented in practice. An IT-based solution approach was developed that fulfills all of the researchers’ requirements so that the client can carry out the planned vignette study as uncomplicated and with as little effort as possible and, hence, is enabled to maximize gain in terms of scientific findings. Furthermore, this bachelor thesis aims to provide useful insights into the set-up and the data analysis of vignette experiments.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Diethelm, L. (2020). Factors Influencing the Choice of Study Program for Members of Generation Z: A Computer-Based Vignette Study [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40781