Analysis, Assessment, and Concept Development of a Digital Integration System for the Sales Pipeline of a Mechanical Company
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Assignee
Practice partner / Client
Coperion K-Tron (Schweiz) GmbH, Niederlenz
Abstract
The assignment begins with a mechanical company facing challenges in managing its sales and marketing tools. The company currently relies on two primary systems, LeadMaster and Sales Portal, to execute the first four stages of the sales pipeline. These two systems underscore the need for an integrated approach that streamlines data flow, communication, and reporting across the organization.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Muddie, Y. (2023). Analysis, Assessment, and Concept Development of a Digital Integration System for the Sales Pipeline of a Mechanical Company [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42207