Becoming One of the Big Five in Orthopaedics / Business Case Poland: Becoming Shoulder Arthroplasty Leader
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
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Assignee
Practice partner / Client
Mathys AG Bettlach, Bettlach
Abstract
The orthopaedics company is already present in the Polish market, but the shoulder arthroplasty segment remains significantly underdeveloped compared to hip and knee replacements. Despite the potential for growth, several challenges persist, including a lack of specialized training for surgeons, limited patient awareness of shoulder surgery options, and outdated treatment practices that favor non-surgical interventions. These factors contribute to the low adoption rate of shoulder arthroplasty, hindering the company’s ability to fully capitalize on this market segment.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Siegenthaler, C. (2024). Becoming One of the Big Five in Orthopaedics / Business Case Poland: Becoming Shoulder Arthroplasty Leader [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49068