Social Media Recruiting Strategy for Swisslog Schweiz
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Authors
Author (Corporation)
Publication date
2015
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Swisslog AG, Buchs AG
Abstract
However, single presence on social media is not enough to get target talent. In a times of skilled labor shortage, recruiters have to attract candidates like marketers would attract consumers. Employer image matters more than ever before and two-way communication with candidates became an accepted norm. Therefore, a clear, integrated and targeted social media recruitment strategy should ensure that the company can benefit from the use of social media at maximum extent. This study aims to investigate how social media can be used by Swisslog AG in its recruitment and employer branding.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Du, Q., & Vishnevskaya, A. (2015). Social Media Recruiting Strategy for Swisslog Schweiz [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40172