Erfolgsfaktoren für das Social Media-Marketing von KMU – Eine quantitativ-explorative Analyse
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Authors
Author (Corporation)
Publication date
10/2013
Typ of student thesis
Course of study
Collections
Type
04A - Book part
Editors
Meyer, Jörn Axel
Editor (Corporation)
Supervisor
Parent work
Kommunikation KMU
Special issue
DOI of the original publication
Link
Series
Jahrbuch
Series number
1
Volume
Issue / Number
Pages / Duration
311-336
Patent number
Publisher / Publishing institution
Josef Eul Verlag
Place of publication / Event location
Köln
Edition
1
Version
Programming language
Assignee
Practice partner / Client
Keywords
Social Media
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
978-3-8441-0251-2
ISSN
Language
German
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
License
Citation
Ergenzinger, R. (2013). Erfolgsfaktoren für das Social Media-Marketing von KMU – Eine quantitativ-explorative Analyse. In J. A. Meyer (ed.), Kommunikation KMU (1 ed., pp. 311–336). Josef Eul Verlag. http://hdl.handle.net/11654/8211