Erfolgsfaktoren für das Social Media-Marketing von KMU – Eine quantitativ-explorative Analyse
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Authors
Author (Corporation)
Publication date
10.2013
Type of student thesis
Course of study
Collections
Type
04A - Book part
Editors
Meyer, Jörn Axel
Editor (Corporation)
Supervisor
Parent work
Kommunikation KMU
Special issue
DOI of the original publication
Link
Related research data
Series
Jahrbuch
Series number
1
Volume
Issue / Number
Pages / Duration
311-336
Patent number
Publisher / Publishing institution
Josef Eul Verlag
Place of publication / Event location
Köln
Edition
1
Version
Programming language
Assignee
Practice partner / Client
Keywords
Social Media
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
978-3-8441-0251-2
ISSN
Language
German
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
peer-reviewed
Open access category
License
Citation
Ergenzinger, R. (2013). Erfolgsfaktoren für das Social Media-Marketing von KMU – Eine quantitativ-explorative Analyse. In J. A. Meyer (ed.), Kommunikation KMU (1 ed., pp. 311–336). Josef Eul Verlag. http://hdl.handle.net/11654/8211