Modelling Transformation of Corporate Communications in the Digital Age

dc.contributor.authorGöldi, Susan
dc.contributor.authorKraft, Corin
dc.contributor.authorVitacco, Jacqueline
dc.contributor.editorGerber, Aurona
dc.contributor.editorHinkelmann, Knut
dc.date.accessioned2024-05-15T09:05:52Z
dc.date.available2024-05-15T09:05:52Z
dc.date.issued2021
dc.description.abstractThis article provides a brief overview on transformative trends in corporate communications based on a literature review. Furthermore, it presents a framework model on how to transform corporate communications in the digital age. The model is based on a grounded theory approach derived in a field study completed in 2015, which claims that more heterarchical structures in corporate communications are needed. In a subsequent project, the model is tested in an ongoing exploratory study. Based on the learnings from the two studies, we suggest a new model on how to organize corporate communications in the digital age. At the center of the new model are written and audio-visual content, created by associates in a collaborative process and supported by the organization.
dc.eventSociety 5.0 - Integrating digital world and real world to resolve challenges in business and society
dc.event.end2021-06-24
dc.event.start2021-06-22
dc.identifier.doi10.1007/978-3-030-86761-4_2
dc.identifier.isbn978-3-030-86760-7
dc.identifier.isbn978-3-030-86761-4
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/43088
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofSociety 5.0 2021. First International Conference, Society 5.0 2021. Virtual event, June 22-24, 2021. Revised selected papers
dc.spatialCham
dc.subject.ddc330 - Wirtschaft
dc.titleModelling Transformation of Corporate Communications in the Digital Age
dc.type04B - Beitrag Konferenzschrift
dc.volume2
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeLectoring (ex ante)
fhnw.affiliation.hochschuleHochschule für Wirtschaftde_CH
fhnw.affiliation.institutInstitut für Unternehmensführungde_CH
fhnw.openAccessCategoryClosed
fhnw.pagination13-25
fhnw.publicationStatePublished
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relation.isAuthorOfPublication12ca7931-8494-4de4-b0e3-517775d449f9
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relation.isAuthorOfPublication.latestForDiscovery4373d152-2895-42c4-8039-f3a1debadc8d
relation.isEditorOfPublication6898bec4-c71c-491e-b5f8-2b1cba9cfa00
relation.isEditorOfPublication.latestForDiscovery6898bec4-c71c-491e-b5f8-2b1cba9cfa00
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