Modelling Transformation of Corporate Communications in the Digital Age
dc.contributor.author | Göldi, Susan | |
dc.contributor.author | Kraft, Corin | |
dc.contributor.author | Vitacco, Jacqueline | |
dc.contributor.editor | Gerber, Aurona | |
dc.contributor.editor | Hinkelmann, Knut | |
dc.date.accessioned | 2024-05-15T09:05:52Z | |
dc.date.available | 2024-05-15T09:05:52Z | |
dc.date.issued | 2021 | |
dc.description.abstract | This article provides a brief overview on transformative trends in corporate communications based on a literature review. Furthermore, it presents a framework model on how to transform corporate communications in the digital age. The model is based on a grounded theory approach derived in a field study completed in 2015, which claims that more heterarchical structures in corporate communications are needed. In a subsequent project, the model is tested in an ongoing exploratory study. Based on the learnings from the two studies, we suggest a new model on how to organize corporate communications in the digital age. At the center of the new model are written and audio-visual content, created by associates in a collaborative process and supported by the organization. | |
dc.event | Society 5.0 - Integrating digital world and real world to resolve challenges in business and society | |
dc.event.end | 2021-06-24 | |
dc.event.start | 2021-06-22 | |
dc.identifier.doi | 10.1007/978-3-030-86761-4_2 | |
dc.identifier.isbn | 978-3-030-86760-7 | |
dc.identifier.isbn | 978-3-030-86761-4 | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/43088 | |
dc.language.iso | en | |
dc.publisher | Springer | |
dc.relation.ispartof | Society 5.0 2021. First International Conference, Society 5.0 2021. Virtual event, June 22-24, 2021. Revised selected papers | |
dc.spatial | Cham | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | Modelling Transformation of Corporate Communications in the Digital Age | |
dc.type | 04B - Beitrag Konferenzschrift | |
dc.volume | 2 | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.ReviewType | Lectoring (ex ante) | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | de_CH |
fhnw.affiliation.institut | Institut für Unternehmensführung | de_CH |
fhnw.openAccessCategory | Closed | |
fhnw.pagination | 13-25 | |
fhnw.publicationState | Published | |
relation.isAuthorOfPublication | 4373d152-2895-42c4-8039-f3a1debadc8d | |
relation.isAuthorOfPublication | 12ca7931-8494-4de4-b0e3-517775d449f9 | |
relation.isAuthorOfPublication | 998baf12-a668-4807-b6b1-f545a298fade | |
relation.isAuthorOfPublication.latestForDiscovery | 4373d152-2895-42c4-8039-f3a1debadc8d | |
relation.isEditorOfPublication | 6898bec4-c71c-491e-b5f8-2b1cba9cfa00 | |
relation.isEditorOfPublication.latestForDiscovery | 6898bec4-c71c-491e-b5f8-2b1cba9cfa00 |
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