Digital Marketing Strategy For merakoi's brands
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
merakoi AG, Basel
Abstract
As a digital health start-up, merakoi has not yet formulated a comprehensive marketing strategy. Therefore, this bachelor thesis aims to develop a digital marketing strategy for merakoi’s brands. By building brand awareness, merakoi can start positioning the company in the healthcare industry.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Erdin, M. (2019). Digital Marketing Strategy For merakoi’s brands [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40720