Market analysis of the nail design industry
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Authors
Author (Corporation)
Publication date
2022
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
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Assignee
Practice partner / Client
Vina Cosmetics AG , Windisch
Abstract
The nail design industry is an unregulated but booming industry in Switzerland. Due to its lack of statistics and transparency, it is challenging to obtain reliable figures about supply and demand in this market. The client of this thesis plans to launch an innovative product in the nail segment. The product will mainly be distributed to the end consumer via cosmetic and nail salons. For this reason, a market analysis should be conducted to obtain an overview of the market; the focus is assessing the supply of nail salons in Switzerland.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Marty, C. (2022). Market analysis of the nail design industry [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41653